Rema who is signed by Jonzing World following discovery by D’prince by popular view people refer him as the Wizkid of his generation. Well he truly is, in this article we are going to take a sneak peek into Rema’s journey into the music industry (Courtesy of Newzfid)
Rema whose real name is Divine Ikubor was born on May 1,2000 in Nigeria’s bustling Benin City. Let’s speak of his music origin, He first got into music at his hometown’s Christ of Mercy church, where he was put in charge of a rap program that taught kids how to rap for the congregation called “Rap Nation”. One big lesson Rema got from leading the not so popular program was that, If you want to impress someone you have to do what they like then add some elements of what you like..Yes through that, Rema made his raps so popular of their congregation through adding some Afro beats flavor into it..Rema started incorporating singing into his rapping arsenal in 2016. “I was influenced by Drake’s style,” he said.
Rema lived in a very stable family financially but since his father ;Justice Ikubor, who was a politician, died in a hotel room in Benin, capital of Edo in 2008 things changed completely in his household for worse.. Seven years later, his older brother passed away as well. The financial hardship led to a yearlong move to Ghana. “No money was coming in,” he says. “We were hungry. I was the only man in the house. I had to do something.” He returned to Benin City a different man, drawing on the secular influences he’d absorbed in Ghana
In 2018, Rema randomly decided to drop a freestyle to Afropop star D’Prince’s track “Gucci Gang,” which features Don Jazzy and Davido. The video went viral on Instagram, catching the attention of D’Prince himself who then brought Rema out from Benin City to Lagos..Ok incase you dont know D’prince,He is currently the Chief Executive Officier of Jonzingworld Record and also he is the younger brother to Nigerian billionaire artiste Don Jazzy, who is the CEO of Mavin Records. After a year of grooming under Mavins top notch business minds, Rema was signed by Mavin
Did you know Rema helped put Mavin records on the map? Yep he did, From 2018-2019, the Mavin Records roster was much less robust compared to when the label was at its prime. Back then,when it was big, the label had 10 artists signed up: D’Prince himself,Dr SID, Di’Ja, Korede Bello, Johnny Drille, Ladipoe, DNA, Iyanya, Tiwa Savage and Reekado Banks, all creating waves. But since the departure from the label of, Iyanya, Tiwa Savage and Reekado Banks the label started to dwindle little by little with less hype to zero buzz. But once the label signed Rema..The image of the label changed ever since
When Rema was signed, he was only doing trap songs so when he was given afrobeats by Mavin producer, he fused his trap with Afro to create something unique, and there after came his debut track Iron man.Not everyone on Rema’s team seemed to like the track, they couldn’t vibe with“Iron Man” coz of its un-African melodies. Rema who was confident of his stylewith D’Prince’s backing, “Iron Man” was later chosen to be his debut single
In March 2019, Rema’s debut single, Iron Man, swooped the world. By the way,it was after the release of Iron Man when it was unveiled that he was under Jonzing World (the first imprint record label under Mavin Records).. The fame of the song reached new heights of spotlight after a former president of the United States, Barack Obama, included Rema’s Iron Man in his summer playlist in August 2019..
After the success of Iron Man,. Next to be released was Dumebi in April 2019. While Iron Man may claim to be more internationally popular, Dumebi clearly outdid it locally. You might ask, what was Rema’s secret musically? While every artist was trying to catch on Afro fusion and other afro beats genres, Rema created his sound from scratch.The teenage rapper fused trap and Afrobeats. In an interview with pitchform magazine,Rema said that “I listened to Afrobeats growing up, but I never thought that was something I would do. I really, really loved rapping. Most of the time people want me to make Afrobeats because it’s the biggest genre in Nigeria, but I don’t really like doing what people want..Well, I love SoundCloud and listen to artists like Juice WRLD, Trippie Redd, and Lil Peep all the time. I’ve been trying to ease people into songs like “Why” over here. I’m not sure if everyone is ready for those vibes yet”
In May 2021, Rema made it official by announcing that he will be calling his sound “Afrorave”, a subgenre of Afrobeats with influences of Arabian and Indian music.
“Sometimes when people are saying you’re doing the wrong thing — which is not the usual thing — it means that you’re going the right way” Rema